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The very second I started working with Havana Club, I wanted to create some letterpress posters. As the 'authentic Cuban Rum', I felt it deserved something equally crafted. So when the client agreed, I went and had one of the most enjoyable (and long) weeks of my career - at Mr Smith's Letterpress Studio.Typography, Art Direction, Print Design2012 -
As part of an on-pack promotion, renowned urban artist, Remi/Rough, was commissioned to create three unique fridges for Havana Club - turning the functional everyday into something inspirational using just tape and some paint. A 'how to' guide was also featured on Facebook, encouraging people to 'pimp their own fridge'.Street Art, Photography, Marketing2012 -
This campaign was created to advertise wash out hair dye products. The initial idea came from another job I was doing while shooting ink in the studio. It was a great collaboration between myself, the photographer, models, make up and retouching. Not to mention great fun to work on.Art Direction, Photo Manipulation, Photography2010 -
This campaign aimed to highlight the danger of paperwork taking over your job and give you a more supportive alternative.Advertising, Graphic Design, Paper Sculpture2010 -
These are the front of a series of postcards to help increase awareness of safety on the roads during the winter months (where there is less daylight) in the UK.Graphic Design, Typography, Art Direction2010 -
Poster campaign for Transport for London to promote the role of Customer Service Assistants on The Tube.Art Direction, Photography2012 -
Part of the 'Make the most of now' campaign - these posters highlight some of the ways you can do just that by joining Vodafone in one of their stores.Advertising, Illustration, Marketing2012 -
This was a poster campaign to encourage employees to get their friends to work at William Hill during the busy periods (like The Grand National).Art Direction, Photography, Marketing2012
All works © Martin Homent 2012. Please do not reproduce without the expressed written consent of Martin Homent.
