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This campaign positions brand experience agency, Tribe, above the competition with a new kind of promotional staff offering. Not simply representing products and services (like a brand ambassador) brand warriors are fully trained to fight for the brands they work for.Art Direction, MakeUp Arts (MUA), Photography2013 -
This is a teaser video to a bigger project which will be revealed here soon.Art Direction, MakeUp Arts (MUA), Photography2013 -
To communicate the irresistibly tasty nature of this product, this campaign pushed this to the limits and promoted the cereal as if it were Michelin Star fine dining. Something that only a brand like Kellogg's Crunchy Nut could pull off without anyone taking it too seriously. As a foodie, this was one of the most fun things I've ever worked on. And it still makes me smile now.Advertising, Art Direction, Digital Photography2012 -
The very second I started working with Havana Club, I wanted to create some letterpress posters. As the 'authentic Cuban Rum', I felt it deserved something equally crafted. So when the client agreed, I went and had one of the most enjoyable (and long) weeks of my career - at Mr Smith's Letterpress Studio.Typography, Art Direction, Print Design2012 -
As part of an on-pack promotion, renowned urban artist, Remi/Rough, was commissioned to create three unique fridges for Havana Club - turning the functional everyday into something inspirational using just tape and some paint. A 'how to' guide was also featured on Facebook, encouraging people to 'pimp their own fridge'.Street Art, Photography, Marketing2012 -
This campaign inspired and empowered people to stand up for an authentic, freshly-made, Genuine Cuban Mojito - rather than the pre-bottled (or canned) versions sold by the likes of Bacardi. Taking inspiration from the creative spirit of the Habaneros, we created urban mint gardens using recycled and found materials. This showed that your creativity is only bound by your imagination - as well as proving how easy it was to grow fresh mint for a fresh, hand-made Mojito.Creative Direction, Design, Marketing2012 -
This campaign was created to advertise wash out hair dye products. The initial idea came from another job I was doing while shooting ink in the studio. It was a great collaboration between myself, the photographer, models, make up and retouching. Not to mention great fun to work on.Art Direction, Photo Manipulation, Photography2010 -
This campaign aimed to highlight the danger of paperwork taking over your job and give you a more supportive alternative.Advertising, Graphic Design, Paper Sculpture2010 -
These are the front of a series of postcards to help increase awareness of safety on the roads during the winter months (where there is less daylight) in the UK.Graphic Design, Typography, Art Direction2010 -
Poster campaign for Transport for London to promote the role of Customer Service Assistants on The Tube.Art Direction, Photography2012 -
Part of the 'Make the most of now' campaign - these posters highlight some of the ways you can do just that by joining Vodafone in one of their stores.Advertising, Illustration, Marketing2012 -
This campaign was aimed at dispelling myths around what it's like to join the Police in Hertfordshire. Each headline tackles a negative perception and answers a positive while the imagery focuses on the pride that comes with being an officer and wearing the uniform.Advertising, Art Direction, Digital Photography2012