Transport for London
2012
Art Direction, Photography
Poster campaign for Transport for London to promote the role of Customer Service Assistants on The Tube.
- Transport for London
Customer Service Assistant Campaign - The brief from TfL was to create a campaign that helps people understand what it takes to be a Customer Service Assistant on The Tube. Each poster highlights a key role that millions of people rely on when they visit the UK's capital city. Models were used to add character and stay within a tight budget.
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The very second I started working with Havana Club, I wanted to create some letterpress posters. As the 'authentic Cuban Rum', I felt it deserved something equally crafted. So when the client agreed, I went and had one of the most enjoyable (and long) weeks of my career - at Mr Smith's Letterpress Studio.Typography, Art Direction, Print Design2012 -
As part of an on-pack promotion, renowned urban artist, Remi/Rough, was commissioned to create three unique fridges for Havana Club - turning the functional everyday into something inspirational using just tape and some paint. A 'how to' guide was also featured on Facebook, encouraging people to 'pimp their own fridge'.Street Art, Photography, Marketing2012 -
This campaign inspired and empowered people to stand up for an authentic, freshly-made, Genuine Cuban Mojito - rather than the pre-bottled (or canned) versions sold by the likes of Bacardi. Taking inspiration from the creative spirit of the Habaneros, we created urban mint gardens using recycled and found materials. This showed that your creativity is only bound by your imagination - as well as proving how easy it was to grow fresh mint for a fresh, hand-made Mojito.Creative Direction, Design, Marketing2012 -
This campaign was created to advertise wash out hair dye products. The initial idea came from another job I was doing while shooting ink in the studio. It was a great collaboration between myself, the photographer, models, make up and retouching. Not to mention great fun to work on.Art Direction, Photo Manipulation, Photography2010 -
This campaign aimed to highlight the danger of paperwork taking over your job and give you a more supportive alternative.Advertising, Graphic Design, Paper Sculpture2010 -
These are the front of a series of postcards to help increase awareness of safety on the roads during the winter months (where there is less daylight) in the UK.Graphic Design, Typography, Art Direction2010 -
Part of the 'Make the most of now' campaign - these posters highlight some of the ways you can do just that by joining Vodafone in one of their stores.Advertising, Illustration, Marketing2012 -
This was a poster campaign to encourage employees to get their friends to work at William Hill during the busy periods (like The Grand National).Art Direction, Photography, Marketing2012
