Optimum Nutrition
The Gold Standard Zone
The Brief—
Show athletes from all sports that success isn’t about psyching themselves up, but in their body having the nutrients needed to perform at a high level.
The Idea—
When you're mentally and physically prepared, you won't just get 'in the zone', you'll perform in The Gold Standard Zone.
Role: Concept / Creative Direction / Art Direction / Scriptwriting
Performing at the highest level takes more than just being mentally ready. Gold Standard products help your body prepare, compete and recover so you're not just in the zone, you're performing in The Gold Standard Zone.
Performing at the highest level takes more than just being mentally ready. Gold Standard products help your body prepare, compete and recover so you're not just in the zone, you're performing in The Gold Standard Zone.
To capture the moment when the athlete reached their optimum performance level, we shot in super-slow-motion to give a sense of the athlete being ‘in The Gold Standard Zone'.
Olympic cyclist, Philip Hindes, fitness expert Lily Sabri and players from rugby team, The Saracens, were used to reach a wider audience and categories where a lot of money is spent on improving, but mostly on equipment, not nutrition.
A bespoke e-commerce storefront was build on Amazon to help new users understand and choose the right products.
Campaign included—
Film
Promoted social posts
In-store promotion
E-commerce site
Website
