Starbucks

Reset Your Day

The Brief—

Reposition the Starbucks range of chilled coffee to appeal to 18-24 year olds. Give the product a personality and place in the busy lives of the audience.

The Idea—

A Starbucks Chilled Coffee is the perfect pause for those on-the-go—giving you a quick coffee break and mental reset so you can get back out there and kick ass.

Role: Concept / Creative strategy / Creative Direction / Art direction

 
 
 
Starbucks Chilled Carousel small.png

All parts of the campaign were designed to bring the colour, energy and attitude of a quick chilled coffee break.

 

Campaign included—

30” hero film for social
5” outdoor advertising
Photography
Instagram stories
Promoted social posts
In-store advertising

 
Starbucks_Chilled_Story_Full_small.png
 
 
Previous
Previous

It takes everything to reach zero

Next
Next

The A-Z of e for education