Reset your day

The Brief—

Reposition the Starbucks range of chilled coffee to appeal to 18-24 year olds. Give the product a personality and place in the busy lives of the audience.

The Idea—

A Starbucks Chilled Coffee is the perfect pause for those on-the-go—giving you a quick coffee break and mental reset so you can get back out there and kick ass.

Role: Concept / Creative strategy / Creative Direction / Art direction