Havana Club

Havana Club x Remi Rough

 

The Brief—

Create a prize promotion that engages the audience beyond winning something and fit the brand strategy of inspiring people to be creative with what they have.

The Idea—

Challenge an artist to turn some old fridges into a desirable object by using only a box of found materials. Then giveaway the exclusive art to fans of Havana Club.

 

Role: Concept / Creative Direction / Art direction

We teamed up with legendary graffiti artist, Remi Rough, and gave him a box of paint, some tape, Havana Club bar swag and three fridges.

 

As Remi set to work, we captured his creative process and turned it into a weekly ‘how to up-cycle’ series on social media.

 
HCxRemi_Fridges.png
HCxRemi Scalpel.jpg
HCxRemi Stencil Fridge.jpg
HCxRemi Stencil.jpg
HCxRemi Under Spray.jpg
HCxRemi Spray.jpg

One fridge was given away on social media while the others we’re won through an on-pack promotion.

 

Campaign included—

Film
Photography
Promoted social posts
On-pack promotion

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