Sharp’s Brewery
My Sharp’s Brew
The Brief—
As part of the There’s an Adventure Brewing campaign, Sharp’s were looking for a more adventurous way to release a special seasonal beer.
The Idea—
Create an idea for your perfect Sharp’s brew on your phone and you could get the chance to go to Cornwall and brew it for real.
Role: Concept / Creative Direction / Art direction / Design
Promoted through Facebook and an in-store partnership with Tesco, the idea gave everyone the chance to create Sharp’s next seasonal brew.
Beer lovers could choose the style of beer, ingredients and flavours they love and even design their own label. After giving their beer a name, they automatically shared on social media using #mysharpsbrew for a chance to brew it for real.
The beer that impressed the most was Dylan Jones with his idea of a dark strong stout with hints of chocolate and coffee, called Mizzen. It was unveiled at London Beer Week and sold out on the first day.
Inspired by the idea, Sharp’s Head Brewer dusted off some of the smaller equipment and decided to regularly brew some small batch beers, gathering ideas from everyone at the brewery. The first beer in the Adventure Series launched in 2018.
Campaign included—
Advertising
App design
Social media
Brand experience
PR
